Article of the Week : Whats most important for business travelers when choosing a hotel?

What is most important for business travelers when choosing a hotel?

         This text is about the new habits of travellers all over the world! What is more important than knowing travellers choice to implement and adapt your offer?

Nothing! If you want to sell and if you want to be at the level or up your competitors you need to know how attract new clients.

According a new study made by travel leaders the top 5 of peoples to selected an hotel is :

- Location – near business meeting (82.8%), 

- Rewards program – frequent guest points (54.4%), 

- Free Wi Fi (31.4%), 

- Location – near airport (17.7%), 

- and Free breakfast (13.2%).

In fact those informations are really essential, Why?

Because you have to adapt your offer and target your market, for exemple today the free WIFI in rooms and on lobby is more than essential and could bring you a different segment than what you have usually (business segment). A free breakfast is also a good option but I think that is an easy solution because a breakfast could cost you a lot and could bring you if he is complete some new segment.

The location of your hotel could not be update ! And it is in to you to manage the best as possible to attract target not directly for you.

To conclude before opening an hotel or next the opening listen your market and try to understand your clientele! They will learned you many things that you can't imagine before and help you to be better...

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