Think Thank assigment

Think thank assigment

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Knowledge Recap

Article of the week: How to manage your hotel’s online reputation?

How to manage your hotel’s online reputation:

This article is about the web marketing 2.0 and hotels, it is entitled How manage your hotel's online reputation?
What is a online reputation?
The reputation of an hotel is very difficult to manage in real life because directors of services have to take care of everythings about clients! Clients since them arrival and from them departures have to be happy, they have to spend incredible time and a great experience...
The online reputation is approximatly the same things as the reputation of real life but on websites. It exists many websites about Hotels and Marketing, on those websites Hotels can influence customers, speak about themselves, about them brand, about what they do for clients, and the most important interact with clients!

All those sites are referencer of hotels most of the time it is a decision of hoteliers to be present on those websites, and they have to manage it properly to performed better and obtain a great online reputation.
As I said before the most important result of thos websites is interact with clients, influence them for coming on your hotel and understand what can be better performed...
A consultant in Hotels web marketing said that last year only 7% of hotels respond to bad comments on web, and it is really an error.
Why?
Because when you answered to bad comments and when you answered to clients that show that you are agree and you listen them! Be sure that clients wants to be listened and reconized, more you take care of them more you are able to manage your reputation...

So to conclude the online reputation is the future of hotel marketing that bring you another possibility to influence and attract your customers: understood that clients want to be listened and you need to take care of them to increase your future revenues!

SOCIAL MEDIA ROI

1. What is meant by 'Social Media is not free'?

• access to social media is free but not everything:
• the company has to hire someone to manage social media so this is not free
• some social media are not free such as: buzzmetrics, cymfony... you need to invest for the design and build your own application on those social media
• other investment could be done to be present in new social media: for example a mobile app cost a lot of money (around 5000 euros) 

2. In addition to rooms bookings, what measurements would be effective for hotels?

• Measure in term of notoriety by using a special program for example: twitalyzer, klout, google analytics
• guest comments
• loyalty
• how many fans, download, followers, view...

3. How should a hotel, with limited resources, decide what SM efforts to make?

• define a SIM action plan 
• define in which social media we will act
• set up goals and objectives
• define the chanel (social media and plateform)
• how to measure it
• how to create a bigger community

4. What role does SM play in offering customer services?

• it is an influencer
• to reward the guest
• personnalization of the customer

Mobile Marketing

Mobile marketing

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Article of the week: Hotels .com adds Facebook comments plug-in

Hotels .com adds Facebook comments plug-in:

This article is about a the new plug between two very famous website: first one, one's of the best social media all over the world with 5,5 millions of users Facebook and second one the famous booking system website Hotels.com.

They created a new system who plug the 2 websites, this plug permits to connect and interact about hotels comments. When a person of your network put a comment on Hotels.com you can see it on Facebook! You can by this way known what your contact have think about this hotel, this place and interact with him to determined you choice...

I think that this option is a very good thinks for both website! For Hotels.com, it is a real opportunity to increased them reservation and let's speak about them... For Facebook it is a real opportunity to develop them network in term of comments travel system and introduce interactions between people!

In fact to conclude I think that Facebook try as much as they can to develop the travel comments system since 6 months because it is a real opportunity of business. Travelling connect people and engaged conversations! This new link with Hotels.com is a real business options with high possibility...

Link to article